The root of Chinese shoes including other processed products loss of pricing power or lack of brand.Although the quality of our production may not lose to anyone, but with no brand, we will be gripped the throat, looks like has a large production scale, can be to be forgotten, to help other people to win big profits, and our own only in earning even only a few yuan each pair a few yuan handling fees!
However is such an environment,Huidong has become a main force of economic development.
In the initial stage for a long time, huidong huang port is known as the "week" shoe shoe, mean poor quality can only be in one week."There is no good quality, will be market ruthless eliminated."Huidong footwear decided to produce the high quality shoes, technical reformation effect is obvious, to bid farewell to the title of "week" shoe products.
"We produce shoes were foreign sales, the basic quality requirements higher."In order to ensure product quality, reduce the product out, xiao-hu Lin specially set up the quality control system, according to international standard definition, standard operating process."Only the quality, the enterprise is vitality."
In 2017, according to the latest figures, huidong county 50 shoemaking enterprise has passed the certification of SA 8000, 150 through the ISO14000 certification, 200 passed the ISO9001 quality management system certification.Camel more than 60 domestic and international famous brand shoes, such as choosing huidong business as a manufacturer.Huidong shoes industry has made some achievements, in 2006 was awarded "China women's shoes production base" by the state, and two consecutive examination review, by the provincial departments awarded "guangdong women's shoes city" and "material production base in guangdong province".By province in 2018 awarded "provincial export industrial products quality and safety demonstration zone" title, shoes product qualification rate reached 99%."
Stick a card is somebody else's business, the brand is doing his own business."Huidong shoes no longer meet the stick a card to others, began to fluctuate in the independent brand.Has now created two Chinese well-known trademark, 11 guangdong famous brand product, 21 pieces of famous trademarks of guangdong province.
Guangdong footwearManufacturers association President assistant, said Zhang Manfeng huidong footwear features a main fashion footwear in guangdong footwear exports a large weight, has a pivotal position in the footwear industry in guangdong.
Production and management difficulties and challenges
The raw materials, the influence of various factors such as cost, competition, guangdong shoes also encountered unprecedented challenges.In recent years, huidong shoemaking workers also gradually feel the "cold".Some huidong shoe factory boss sigh with emotion: "the nineties of the last century, the production of shoes don't want to sell.In recent years received less orders, profit is more and more small, more difficult to do business."Xiao-hu Lin also helpless, now the market is very transparent, a pair of shoes how much cost price, customers are very clear, "a pair of shoes can make one or two yuan is commonly good."
Huidong footwear into the transformation and upgrading, "labor", how to improve "women's shoes production base in China"?Industry thinks, huidong footwear is both opportunities and challenges at present, the key is the shoe companies to change the traditional thinking, seize the opportunity, relying on the existing platform, can the sustainable development.
Considering the face problems, such as labor costs, import duties xiao-hu Lin has multinational factory idea a few years ago."Myanmar please a sewing worker only need nearly one thousand yuan, and huidong a sewing worker must be at least 4000 yuan, please.On the shoes cost, only in the workers' wages a have advantage than China, in the raw materialsTransportation, workers' efficiency, stability and so on is far worse than China."
Industry science and technology innovation center has been established for county
Through successful over the years, huidong shoemaking electricity transformation has gradually been spontaneously from the enterprise to carry out the scale to the government to guide and cultivate the shift.Huidong county construction industryScience and technology innovation center, hui shoes and Jin Shunhui technology incubators, the third-party service platform, modern marketing plan this is huidong footwear four priorities.
"Where is the shoe companies boss's pain points?To overcome the difficulties, continue to improve."Huizhou Jin Shunhui hi-tech enterprises incubation park, said three founding shareholders.The incubation park focus on serving the huidong shoe industry transformation and upgrading, the park has been built from the design, research and development, production and sales of integrated industrial system.
Reporter noted that in the shoe shoe workshop, new research and development of intelligent knitting vamp and 3 d elements of fashion casual shoesBy a variety show star.New buy machine can greatly shorten the process, let the traditional assembly line reduced to 300, 70.
In sole production workshop, has introduced the huidong first secondary molding soles production line, save a lot of manpower, also solved the pollution problem.Jin Shunhui orgnaization of science and technology business incubator park total Jiang Conghui introduction, huidong county is supporting it with guangdong university of technology, robot association of guangdong province, dongguan shoes machine association to establish cooperation mechanism, relying on the huidong county shoemaking industry r&d footwear and in the county to promote the intelligent manufacturing technology, promote footwear industry overall upgrade.
The current huidong footwearFacing the transformation and upgrading of urgent, be badly in need of preemption, industry at the ends of the "smiling curve".Huidong to speed up the breakthrough in the management mode of family and continue to promote the industry to speed up the transformation and upgrading, constantly adjust and optimize industrial structure, change the pattern of growth of foreign trade as soon as possible, to create industry international brands, the "made in huidong" into "huidong creation".
This article from the network, by Shoes with glueagent， Curing agentSouth hin releaseThe hotline:13922974032