Dongguan has made a quarter of the global sports shoes.Over the past 30 years of accumulation, let the dongguan more confident.
Although shoes is not 10% tariff of $200 billion in the United States imposed on Chinese goods list, but the dongguan shoe companies owners have begun to feel the pressure.Order edged down, rising cost of raw materials, coupled with uncertainty about the future expectations, many factories have begun to take measures to deal with.
The first financial reporter interview, however, a number of shoe industry insiders said that even if the future shoes into the list, "has less influence," dongguan shoe companies style comes from the perfect, mature and efficient supply chain.
Research on dongguan shoe industry has nearly 20 years of the Asia footwear association secretary-general li said, as early as ten years ago, a large-scale processing enterprises such as Nike suppliers in all over the world have layout, nearly far Africa also has factories in southeast Asia.Dongguan shoe companies through internal capacity adjustment, is enough to deal with trade frictions.
(photo: network)
Some orders transferred to the southeast Asia
On September 17, the United States announced about $200 billion since September 24 were imposed on Chinese imports and 10% tariff, which shall adopt other measures for tariff escalation.In the $200 billion of goods, does not contain the finished shoes.
Chang jian shoes industry co., LTD., chairman of tong water suitable for the first financial journalist, said the message out, after received the order is not more than expected, some turned to southeast Asian countries such as Bangladesh.
"The reason is that the customer's psychological changes."Shun tong water said, "although the shoes is not included, but the future is hard to say.Out of such expectations, the customer transfer part of the order to the factory in southeast Asia, it is also understandable."
Forever all shoe industry limited company, also in dongguan houjie, their production is high technical content of function of outdoor shoes.Wen-xiong xu, general manager of the company told the first financial journalist, so far, the orders did not decrease, but as a result of Chinese tariffs listing contains rubber shoe materials, and therefore cost increased.
"Our sole factory with more than one hundred tons of raw materials a month.Rubber and other chemical raw materials imported from the United States would have a tariff of 8% and 25%, every tons of raw material will increase costs $5000 to $5000 a month."Wen-xiong xu said.
Wen-xiong xu are quite calm, however, as China, Japan, Thailand has available raw material substitute.For the OEM brands, as long as the product can be guaranteed.
Enterprise comprehensive response
In addition to finding an alternative to raw materials, dongguan shoe companies have positive action, in order to reduce the risks of sino-us trade friction.With children's water down the words, that is, "companies need to try their best to spend this period of adjustment".Chang jian shoe industry is accelerating to develop domestic market, at the same time, the company set up the automation department, hope to further enhance efficiency and competitiveness.
"We are still very confident, at least not live problem, just use the pressure to carry out the industrial 3.0 first, some rely on manual processes at least also to realize the semi-automatic.In addition, the even order to southeast Asia, the shoe from 50% ~ 60% of raw materials or trucking, (the) machines on can still make money."Tong shun said water.
And create their own brand has become the choice of many shoe companies.For all footwear brands this year is expected to can sell for 80000 ~ 100000 pairs;Chang jian shoe is registered for own brand electric business platform, plan and carry out online B2B (business to business) and B2C (business to consumer) business.
Trouble is only temporary
Although this year's orders fell, but children's water isn't worried about the future.In his view, the trouble is only short-term, brands always need some time to adapt to change, and take 5 ~ 10 years of time to cultivate a new suppliers are clearly not cost-effective, so will still find dongguan enterprise again.
Li also believes that china-us trade friction will not cause the dongguan shoe industry big effect, because of the comprehensive cost, taxation, quality and so on various considerations, dongguan is still the best choice.
In southeast Asia, for example, on the shoe cost, only on the worker's wages a have advantage than China, in the transportation of raw materials, workers' efficiency, stability, etc., China obviously higher;Southeast Asian countries in recent years, at the same time, the workers' wages are rising, the growth is significantly more than the Chinese.
"In addition, most of the shoe factory in southeast Asia is still the enterprise investment in China, factory cadres are sent in the past, from China every 3 months back home once, these are the costs.Most of all, after decades of development, the dongguan shoe industry has formed a complete, mature and efficient supply system, which exist in the world cannot be replaced.Turn out as soon as costs rise, back again."Li said.
More than 30 years ago, dongguan houjie town actively undertake the world footwear industry's international division of labor and phase shift again, introduction and development of shoe industry vigorously, attracted a large number of overseas industry entrepreneurs, represented by China Taiwan businessmen, gradually gathered a large group international footwear manufacturing industry.
According to incomplete statistics, in the town engaged in leather, shoes, shoes machine, hardware accessories production and sales of about 4000 enterprises, including about 300 shoes machine production enterprises;Traders, buyers in houjie town more than 800, the United States, Brazil, Japan isometric in houjie footwear processing, trade and procurement staff as many as 5000 people.
And, more importantly, with a lot of design, research and development, technical personnel of dongguan has become the world's footwear professional talents of the main distribution center, dongguan shoe industry in the transformation and upgrading of improve the added value: one of the most obvious is the embodiment of the exports have been falling, but the unit price has obvious improvement.The reporter understands in the interview, now shoe factory bosses have not receive orders for the unit price below $20, perhaps from another side reflected their "pride".
Do business, said li peng at any time will have the effect of the external environment, not the competitiveness of enterprises can't live anywhere.Trade friction of the wind and waves could make life hard for a small part of the enterprise, but from the point of view of the entire Chinese shoe industry progress is a good thing.
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