Washington, the famous fruit from Wenatchee Auvi Fruit Company packing factory automatic production line, quality inspection, cleaning, waxing, packaging and other one-stop processing of freshly harvested green apples, and then through the Tmall business platform to express Chinese China consumers.
American brands have settled into Tmall"
"I see company earnings every quarter, and I'm surprised by the speed of China's growth." Lee McCabe, vice president of Alibaba's North American business development, told reporters in New York office, "in the United States, checks and credit cards are still the main payment tools, and online shopping accounts for less.". And Chinese consumers cross the check phase, jump directly to the line, more than 80% of the purchase and payment completed on the phone."
In 2017, Alibaba opened the first year of "new retail". At this point, the United States across the sea of the United States entity retail industry suffered a collective winter. In January 4th, Messi, the retail giant, announced that it would shut down 68 stores and cut ten thousand jobs. In February and March, the U.S. retail industry laid off more than 60 thousand people. The once capitalist lighthouse, the American mall, was closing at an alarming rate.
"The world has changed."." Karen Hoggett, chief financial officer of Messi department store, recently admitted that "when we wanted to enter the Chinese market 10 years ago, we would choose to open many stores.". 10 years later, we will think more about the Internet and all the channels."

　　A new era has arrived quietly. Standing on the starting line of the Internet, big data and cloud computing, including the Messi department store, the United States retail giants feel strongly, with China's electricity supplier cooperation, explore the "new retail", is a good recipe for change.
Alibaba New York, located in Midtown Manhattan, has more than 300 employees, mostly local employees. "Our mission is to introduce Tmall's North brand, and to help the North American businesses that want to enter China learn the 'new retail' program." Lee McCabe introduction. The first step is in the Tmall international shop, familiar with Chinese online payment system, logistics distribution system, Ali big data to understand gradually China based on consumer, to find out the Chinese market, explore line shop, explore the new retail channels, gradually open up the online and offline "".
At present, there are 7000 American brands settled in Tmall, of which nearly 3000 American brands are the first to enter the Chinese market through the Tmall international. Last year, "double 11", Messi department store for the first time by Ali technology support VR shopping, the largest store in New York commodity concentration to Chinese consumers' mobile phone screen. The infant food first brand Jiabao company, combined with Tmall big data feedback, analysis Chinese millennials in consumption habits, product selection, formulation, marketing and other aspects, make adjustments to the 30% products.
"Smart stores" Unicom online and offline
Open up the integration of data intelligence and business scene, open up the online and offline business model of "new retail", Nike has different exploration in the United States and china.
"I think 'new retail' is a shift in thinking." At the Nike New York headquarters building at Sixth Avenue 855 in Manhattan, the staff Pete told reporters, "traditional retail is business oriented, and what I produce, you buy.". 'new retail' is consumer oriented, what consumers need, and what we offer. He wants to buy online, offline test, we also want to meet."
Last year, Nike opened a new store in Soho, a tide gathering area in Manhattan, in order to provide more experience for sports fans. Walking into this flagship store with 5 floors, it was different from the traditional sports show. The store is divided into several small stores according to the type of consumers, from sneakers, players to basketball fans, and to female athletes. For professional sports people, the store has specialized training areas, including treadmills, small basketball courts, etc., customers can run, play, experience the feeling of shoes.

　　More attractive, Nike members can make an online reservation to the Nike laboratory near the flagship store and pick their favorite patterns on all white sneakers. "Pattern selection depends on voice control."." The students just experienced a small Yuxin Hei Road, "the room was dark, the projector play different colors and patterns on the opposite wall. After I chose a main color and a auxiliary color, all the patterns were in turn on the white Nike shoes I wore. I stopped when I saw it. Then I said, "pattern enlargement". Its light and shadow stretched on my shoes. I said, "smaller", it would shrink until I was satisfied. Then white shoes are taken for inkjet printing and will be sent to me tomorrow." After 2 months' experience, Nike has received 150 members.
And the desire to buy online and offline, the forefront of practice in Nike China opened "smart stores"". Now, according to Trevor Edwards, President of the Nike brand, Nike and Tmall cooperation, open online and offline, consumers can directly transfer to the nearby Nike stores in Tmall under the single, by the store delivery, consumers can go to the store from mentioning the test is not good also can change. In the future, Nike will put more of the Greater China entity store into this "smart store" system.
China's electricity supplier "buy and sell" global"
When I was a child, I traveled with my parents every summer. After growing up, I put my passion for travel to the global promotion, help more people around the world." Marriott Asia Pacific Marketing Officer Peggy, born and raised in Asia, understands the potential of China's tourism market. "In August this year, we form an alliance with Alibaba, set up a joint venture in October, the integration of both online and offline resources, a new mode of operation of the Quest Hotel, including the use of Alipay in overseas hotel."
"In the future, Chinese outbound travel, if you choose to book a Marriott on the Alibaba's flying pig platform, will receive Chinese WeChat, we will stand in the perspective of tourists to give him a travel plan, including hotel services and the surrounding itinerary. After the visitors stay, our Chinese WeChat will follow up the demand. Now we find that the first requirement for Chinese customers is to change the plug."
Electricity supplier channels provide a convenient two-way new channel for international business and service industry. The Alibaba is also China manufacturing platform, many American consumers across the sea to win.
Yvonne Ye, who came to New York from Singapore 2 years ago, claimed to be the North American chop party. Her favorite snacks, heating belts and other items to her parents, even to China Tourism and other services, are the things she bought most from the Taobao.
In the past two years, he went to China to visit relatives. Yvonne Ye didn't take too much with him, but he bought the imported milk powder from Tmall and sent them back to china. Compared with Amazon and other international business platform, Tmall logistics also makes her feel satisfied. Now, American engineers around her are buying small parts from the Alibaba platform. The United States has become the second largest overseas customer of Chinese goods.
The speed, depth and breadth of the development of China's e-commerce, especially in the new retail mode, has a global leading advantage over the entire retail industry." ZDNet, the famous American commercial website, says that Ali and Amazon are on the track in looking for ways to upgrade the retail industry, while Ali is more effective from concept to practice.
"Foreign brands into China", "Chinese brands" to the sea, is not only the traditional trade channel development, but China's electricity supplier led business model output." Chinese Ministry of international trade and Economic Cooperation Institute of America and Oceania deputy director of the Institute said carefully, it not only forced Chinese manufacturing quality improvement, but also a test of the "new retail infrastructure", including the full channel marketing system, data intelligence, payment, logistics system etc..