"Black Friday" is coming, and Brazil's major retailers are offering discounts and promotions. Many consumers choose to treat yourself at this time of year, some more usually not willing to buy goods. According to the forecast, this year the "black five" trade volume will reach 2 billion 180 million reais, an increase of 15%. For the stagnant Brazil consumer market in the economic crisis, "black five" may become the turning point of consumer recovery.

In Brazil, the "black five" is actually a "exotic", but since it entered Brazil, sales growth in recent years, even gradually away from Brazil traditional Christmas market promotion season. Data show that some businesses in Brazil "black five" during the discount can be as high as 80%, for consumers with infinite appeal. This year, the "black five" consumer Carnival overshadowed the Christmas promotion season seems to be more obvious.
In consumer purchase list, which goods are the most popular? The author understands, in recent years, electronic products won "black five" consumer favorite". St Paul consumers' Rights Protection Agency predicts that smartphones, televisions and refrigerators will be the biggest selling products during the "black five" period this year. A survey of a credit rating agency in Brazil also confirms the result: electronic products account for 37% of the top consumers' purchase list, followed by clothing footwear (21%), information products (14%), tourism products (6%) and other products (5%).
Overall, the "black five" during the sale does bring benefits to consumers, but there are also some businesses move crooked mind, aimed at the "black five" during the period of consumer enthusiasm, through the "first price discount" trick to make money.
However, consumers have gradually realized the existence of "false discount". A survey of 4301 people showed that 79% of respondents surveyed the historical price of goods before shopping for "black five"; 87% of respondents in online shopping shops checked the safety of websites before shopping.
What is worth examining is that consumer impulse is fully stimulated, "black five" is an opportunity, but not the root cause. Roque Junior, the chairman of the Brazil credit protection service, believes that the recovery of retail industry depends on two points, namely, the increase of employment and the growth of consumer income. Brazil's economy has been bogged down, and the job market has been very depressed. Since the third quarter of this year, the job market has been picking up momentum.
Data released by the Brazil Institute of geographical statistics show that the total wage of the Brazil employment market in the third quarter of this year is 188 billion 100 million Real, an increase of nearly 7 billion Real compared with the same period last year, while the increase in wages is due to the growth of employment and average income. The employment population increases, the workers are optimistic about the economy, and the tight consumption habits caused by unemployment also change. Brazil's economy has not yet fully recovered, but recent economic indicators have shown signs of recovery in trade and other sectors.
"Black five" this consumer market barometer exactly what kind of data can be reported, all walks of life in Brazil are waiting.