While U.S. retail sales are still under pressure, U.S. spending has hit a new high this year since April. Some economists say the growth of consumer purchasing power means the U.S. market has recovered.
Market signs of recovery in the United States, it is easy to from this year, China textile clothing trade show (New York) and the New York international Sourcing fair (Apparel Sourcing USA), New York, home textile Sourcing fair (Hometextiles Sourcing) and the United States Texworld show fabric (Texworld USA) three exhibition (hereinafter referred to as the "New York" exhibition) clues in the size of the exhibitors. In July, the history of New York exhibition will be there with the largest number of exhibitors to return to the javits convention center, product selection and exhibition theme of exhibitors also release a signal, textiles as a highly automated and environmental protection industry is returning to the United States.
The data show that the us textile and apparel industry has a bright future in the second quarter. For the Chinese suzhou exhibition, which is going to New York, it has high hopes for the American market. In July this year, 32 garment and home textile enterprises will enter the New York exhibition in the form of "suzhou famous theme exhibition area", and show overseas merchants the quality products covering clothing, home textiles and accessories.
Supply chain managers from China
The revival of the textile industry in the United States is a concern for Chinese suppliers of trade and industry. China used to be engaged in the textile industry in the world of the lowest cost, but the fast rise in number of middle-class families, sustainable economic development, makes the production cost of the textile industry in China is increasing. Under Mr Trump's New Deal, the prospect of trade between China and the us is more uncertain, with expert analysis, policy changes and us tariffs making brands consider shifting production back to the us.
"While trump encourages' made in America ', opportunities are two-way, and Chinese companies can boldly go out and do both domestic and foreign markets simultaneously." Jiangsu jin lai co., LTD. Sales director Ye Minxia, said companies carpet exports to the U.S. market and other home textile products per year on average of $20 million, is a large mid-range supermarkets such as wal-mart, Costco long-term partners. In the past two years, sales figures have basically kept rising.
Jin mei lai is a typical Chinese supplier of industrial and trade. "In the past, we have had more cooperation with traders, and this time we hope to have more access to our customers." Direct understanding of buyer demand is the most important purpose of participating in the exhibition, she said. In recent years, China's factories have been continuously designing the front end and the process of the end of the end of the end, the service capability has been greatly improved. On the basis of this, face-to-face communication with purchasers can improve the profit space, and on the other hand, it can promote the communication of technology, design, delivery and other details, so that "not feasible" becomes feasible.
To sample orders from customers, independent research and development to guide customers to the factory, after years of accumulation of precipitation, Ye Minxia believes that Chinese suppliers of technology innovation ability, and thanks to China's textile and apparel industry supply chain, manufacturing enterprise advantage in terms of fabric and design trends, information gathering all show, and most export-oriented manufacturing enterprises have established the specialized trade team, for overseas customers with customized service. China's foreign trade export enterprises are actively promoting the industry integration and value-added service capability through r&d and design, and the transformation of excellent supply chain managers.
Amazon erupts, who can laugh last?
In April of 2017 new manufacturing, retail, ecological science and technology innovation summit (Shanghai), the us clothing Alvanon strategy consulting company President Edward Gerry bing, said in the past three years, the store traffic was down 57%, while amazon may before June of this year became the first large clothing retailers. The structural disruption of the industry has forced every American brand to think, either to join amazon or be wiped out by amazon.
Digital and e-commerce are the most important opportunities for retail change. The Chinese factories that once stood behind the scenes are now entering the U.S. business world with brand new brand image and e-commerce power. Two years ago, suzhou taihu snow silk co., ltd. broke into the amazon platform and directly operated and sold the home textile brand to American consumers, increasing sales every year. In the future, companies will use the United States as the main market to promote their brand awareness through the New York exhibition, said the company's cross-border e-commerce director, pan ganlan.
"American consumers is no stranger to real silk products, such as, silk pillow case and so on price at around $20 a wide audience of products, and for more than 35, high consumption crowd silk suite, is more popular than silk by." In addition to mastering the differences between Chinese and American consumption habits, Chinese sellers need to adapt to amazon's highly restrictive operating regulations, says Mr Pan.
"It is this rigor that allows the presence of a brand to grow healthily." Pan Gan LAN think, amazon is a good development platform, China factory most native American sellers no factories, to the supply chain control ability is bad, this is exactly what the Chinese supplier's trump card advantage. "In the future, I remain bullish on the U.S. market. Market space will be further released as domestic consumer change and industry focus on e-commerce.
Consumption upgrading leads to demand for silk products
Both in the United States and China, the retail sector in both markets is looking for a way out of the flood of consumer upgrades and e-commerce changes. Suzhou embroidery niang Xu Ting silk co., LTD. General manager thinks, silk category belongs to the part of consumption upgrade, in the long run, the United States for the protection of the local companies, it will accelerate the consumption increase. A survey has shown that the amount of silk used in the fabric of international luxury brands is far greater than that of synthetic fabrics.
"In the future, we will build our brand based on the Chinese market, and we hope that the overseas development will be based on the customer's understanding of our brand." Aiming at the New York show, for example, enterprises will display a and Italian luxury brand CHLOE before accessories, director of the joint development of {sung} brocade female bag, as well as the 2016 apec meeting special research and development in the 16 pieces of garment design three parts. Xu Ting admitted that different in foundry enterprise, his value and location of the high end more overseas brands and distributors, "hope to find the value of silk products, high quality with the pursuit of partners to develop innovative."
Today, technology, innovation, consumers and even global politics are changing the way the industry thinks. In the face of European and American markets, China and asean countries, especially Vietnam, remain competitive. With the pace of consumption upgrading and the change of e-commerce, China's textile and clothing enterprises are trying to leverage the rapid reaction of supply chain and brand culture to leverage the American market again. What will be the harvest of suzhou exhibition? Let's pay close attention.